SOURCE: The New Yorker
by Jill Lepore
Modern political campaigning can trace its origins to the desperation of the Democratic Party to target voters outside of its traditional stronghold in the South by targeting precise segments of the national electorate.
SOURCE: The Atlantic
Andrew Ferguson argues that the Lincoln Project's anti-Trump ads follow Abe Lincoln's lead in one respect: they echo the young Lincoln's talent for partisan attacks and inflammatory rhetoric. They inflame and agitate, but don't persuade.
by Wendy Melillo
The Lincoln Project's recent "Mourning in America" ad seeks to connect Donald Trump to deep misery in America. The history of political advertising suggests it's likely to work.
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